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Writer's pictureJennie Rutz

Lost in the Dress

Updated: Sep 14, 2022




Over the coming weeks I’ll be writing about my new Lost in the Dress Collection.


The title, “Lost in the Dress”, has a double meaning. It can refer to getting lost in a place while wearing a certain dress, or the feeling of being lost within the dress itself. These two concepts could play out separately or together.


While our clothing is superficial, changing outfits can change how we feel in our own skin and affect our whole experience of the day.


The outfit you wore in a certain place and time played a part in the experience you had, because of how you felt wearing that dress and the decisions you made as a result.


Dresses may be chosen to remedy feelings we have before getting dressed. They may be selected to enhance confidence, for protection, to gain attention, or to blend in.


Some dresses are so powerful they seem to have a mind of their own and override their host. Would you still have gotten lost had you worn a different dress? Perhaps you would’ve taken a completely different path.


The dress plays a part in influencing the state of its host as well as its surroundings.

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